Best Digital Advertising For Outdoor Hospitality
Billboards play a large role in promoting the hospitality industry. Whether it’s a hotel, resort, casino, convention center or event venue, securing a location on the road to your property is a great way to advertise events and services to guests and travelers alike.
Digital outdoor advertising offers immediacy that adds a bit of spice to your campaign. Using ad software, you can change your message instantly and at multiple locations. This https://insiderperks.com/advertising/
You can also use geofencing to target potential customers on different platforms. For example, Facebook and Google have tools that allow you to set up a ‘geofence’ around your property and target ads only to those people within the specified area. This helps to avoid wasting money on clicks that will likely not convert into reservations.
Unleashing the Great Outdoors: Best Digital Advertising Practices for Outdoor Hospitality Success
When promoting your business, it’s important to focus on your target demographics and what your offer is tailored for them. For example, if your resort is targeting couples, you will want to promote the services that are geared towards them. This is why it’s important to keep your content updated. Your marketing needs to be fresh and relevant to your audience’s current mindset and emotions. You can even use guerilla advertising techniques, like ambush marketing to capitalize on an event without directly sponsoring it. By doing so, you’ll increase your exposure to the crowds at the event and generate interest in your brand. This can lead to an increase in your bookings and revenue!